Skip to product information
1 of 1

Brainwash

Brainwash

Color
Size
Regular price £26.95
Regular price Sale price £26.95
Sale Sold out
Taxes included.

★★★★★ 20,000+ VIRI TEES SOLD

Less than 1% of customers use our money-back guarantee.

MATERIAL

Gildan 64000 Softstyle — our everyday base

The fabric
A lightweight 4.5 oz/yd² (153 g/m²) tee in 100% ring-spun cotton. No polyester, no blends. Enzyme-washed at the mill, so it's soft on the first wear rather than the twentieth — the softness is in the cotton, not in a coating that rinses out on wash three. Preshrunk, so it comes back from the wash the size it went in.

How it's built
The body is tubular — knitted as one continuous tube, so there are no side seams. Nothing running down your ribs, nothing to twist in the wash. Taped neck and shoulders, a 1.6 cm (5/8") ribbed collar, double-needle hems, quarter-turned so it never develops that crease down the front. Unglamorous details, all doing the same job: holding its shape after the tenth wash.

The tag comes out
It's a tear-away label. Grab it, pull once, it's gone. We'd rather tell you now than have you find out halfway through a Tuesday.

Where it comes from
The cotton is grown and spun into yarn in the maker's own mills, then knit, dyed and sewn in factories they own and run themselves — WRAP-certified, OEKO-TEX Standard 100, low-impact dyes. Owning the whole chain is boring. It's also the only reason anyone can answer this question honestly.

Then it comes to us, and we print it after you order it. Never before. That's why there's no warehouse, no unsold stock, and no rush.

This is our everyday tee — lighter, easier, less ceremony. If you want the heavy, garment-dyed, broken-in one, that's our premium tee.

SIZE CHART

Standard Tee measuring guide. A = length, measured from the highest point of the shoulder straight down to the bottom hem. B = width, measured flat from one armpit seam across to the other. Full measurements are listed in the table below.

Measurements — taken from the garment laid flat, not from your body.

Size Length (A) Width (B)
XS 27 in / 68.5 cm 16 in / 40.5 cm
S 28 in / 71 cm 18 in / 45.5 cm
M 29 in / 73.5 cm 20 in / 51 cm
L 30 in / 76 cm 22 in / 56 cm
XL 31 in / 79 cm 24 in / 61 cm
2XL 32 in / 81.5 cm 26 in / 66 cm
3XL 33 in / 84 cm 28 in / 71 cm
4XL 34 in / 86.5 cm 30 in / 76 cm
5XL 35 in / 89 cm 32 in / 81.5 cm

How to measure

A. Length — put the end of a tape beside the collar at the highest point of the shoulder, and pull it straight down to the bottom hem.

B. Width — lay a t-shirt you already own flat and measure from one armpit seam straight across to the other. Don't wrap the tape around yourself.

A few honest tips

  • These tees have a standard fit.
  • Between sizes, or after something looser? Size up.
  • Compare against a shirt you already own and love. It beats guessing every time.

Not sure? Just ask — wecare@viricotton.com. We'd rather help you get it right first time than process a return.

WASHING INSTRUCTIONS

CARE

Turn it inside out before washing — the print will thank you. Cold water, gentle cycle, mild detergent. No bleach, ever.

Air dry if you can. If you're using a dryer, keep it low and don't throw it in with your heaviest stuff.

Treat it well and it'll last. That's the whole point.

SHIPPING & RETURNS

SHIPPING

Every tee is printed to order — no warehouse, no shortcuts, nothing sitting in a box waiting for someone to want it.

No customs charges. Nothing extra to pay when it lands, wherever you are.

Orders usually leave us within 3–4 working days. You'll get tracking the moment yours ships.

Shipping is calculated at checkout.

My name's not Jeff and this isn't Amazon — but it's worth the wait.

RETURNS

If something's not right, we'll sort it. No scripts, no runaround — email wecare@viricotton.com and a human answers.

If it's our fault — wrong item, a printing fault, damaged on the way — we fix it at our cost. Replacement or refund, your call. Don't pay to send anything back before you've spoken to us.

If you've changed your mind — if you're in the UK or the EU you have a legal right to cancel within 14 days of receiving your order, without giving a reason. You then have a further 14 days to send it back.

Two honest things about that. Return postage is at your own cost — we don't provide a prepaid label. And the shirt needs to come back unworn and unwashed; if it comes back in a state we couldn't reasonably resell, we may reduce the refund to reflect that.

We'll refund within 14 days of you telling us you're cancelling — including the standard delivery you originally paid — though we may hold off until the shirt is back with us, or you've shown us proof it's on its way.

To cancel, just email wecare@viricotton.com with your order number and tell us you're cancelling. That's enough. There's no form to fill in and no hoop to jump through.

Ordering from outside the UK and EU? We apply the same 14-day window as our own policy. We'd rather be consistent than clever.

If it goes wrong later — your statutory rights don't expire when the 14 days do. If a print cracks or a seam gives out in normal wear, tell us and we'll put it right.

Still not sure about something? Just ask — wecare@viricotton.com. I read every single one personally. No bots, no scripts.

100% satisfaction. That's not a policy — it's just how we do things.

View full details

WHY VIRI?

  • NOT FOR EVERYONE. INTENTIONALLY.

    Most tees blend in. That's fine — they're not for us either. Viri is for the ones who notice things others walk past. Who'd rather start a conversation than avoid one. Who wear their worldview without needing to explain it.

    It takes a certain kind of person to wear a certain kind of tee.

  • ART ON COTTON. NOTHING MORE, NOTHING LESS.

    No polyester. No blends. No hollow sustainability speech. Just 100% cotton and designs that actually mean something — made by people who care what goes on them. Every piece is printed when you order it. No warehouse. No waste. No rush.

    Worth the wait.

  • INDEPENDENT. STILL.

    No billion-dollar parent company. No trend forecasts. No algorithm telling us what to make next. Just two people making art-driven tees with grit, soul, and a quiet refusal to be boring. If it doesn't feel right, it doesn't get made.

    Deadpan with a pulse.

1 of 3

NOT ALL TEES ARE CREATED EQUAL

THE VIRI DIFFERENCE

Cotton that holds its shape. Designs that hold their nerve. Every piece is printed when you order it — no warehouse, no waste, no cutting corners.

We're not chasing trends. We're making art for people who'd rather start a conversation than blend into one.

15,000+ PEOPLE WEARING SOMETHING WORTH NOTICING

CUSTOMER REVIEWS

FAQs

Will I be charged customs or import fees?

No. Every tee is printed to order and sent to you with no customs charges — nothing extra to pay when it arrives, wherever you are.

How long will it take to get my tees?

Every tee is printed to order — no warehouse, no shortcuts. Orders usually leave us within 3–4 working days, and you'll get tracking as soon as yours does. How long it takes after that depends where you are. Shipping is calculated at checkout.

How do I return or replace something?

If something's not right, we'll sort it — email wecare@viricotton.com and a human answers.

If it's our mistake, we cover everything. If you've simply changed your mind and you're in the UK or EU, you can cancel within 14 days of delivery without giving a reason, then send it back within another 14 days — return postage is at your own cost, as we don't provide a prepaid label. Send it back unworn and unwashed and we'll refund within 14 days, including the standard delivery you paid.

Full detail is on our Shipping & Returns page. Or just ask.

What size should I get?

Sizing can be tricky — so we've put a size guide at the top of every product page with exact shirt measurements, in inches and centimetres. No guessing, no surprises.

Based on customer feedback, if you're after a more relaxed or oversized fit, size up.

Still unsure? Drop us an email at wecare@viricotton.com — we're happy to help you find the right fit.

What's the difference between Everyday and Premium tees?

Both are 100% cotton. Both are worth wearing. The difference is in the feel.

Everyday tees are printed on Gildan Softstyle — lightweight, smooth, and built for daily wear. Soft ring-spun cotton, modern classic fit, comfortable from the first wear.

Premium tees are printed on Comfort Colors 1717 — heavier, garment-dyed for that broken-in feel straight out of the bag. Rich colours, relaxed fit, and barely any shrinkage. The kind of tee that gets better with every wash.

Neither is wrong. It just depends on what you're after.

Still got questions?

Drop me a line at wecare@viricotton.com — I'll get back to you asap. I read every single one personally. No bots, no scripts. Or just hit that button.

Thanks for being here. It means more than you know. — Bart

JOIN THE VIRI CREW