VIRI COTTON

We started Viri because we couldn't find tees we actually wanted to wear.

Not the mass-produced stuff. Not the algorithm-approved graphics. Not the kind of thing you see on three other people before lunch. We wanted wearable art — designs with a point of view, printed on cotton worth keeping.

So we made it ourselves.

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WHO WE ARE

Viri Cotton is Bart and Alicja. Two people, one brand, no boardroom. We design everything in-house, inspired by the strange and quietly beautiful parts of being human — existential animals, surreal moments, dark humour with a soft centre.

Every piece is printed when you order it. No warehouse. No overproduction. No shortcuts.

We're based in the UK — but your tee never leaves the country. We've partnered with a US print house to make sure every American order is printed and shipped from within the USA. No customs fees, no import taxes, no surprises at the door.

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WHO THIS IS FOR

Not everyone. Intentionally.

Viri is for the ones who notice things others walk past. Who'd rather start a conversation than blend into one. Who buy art, not just clothes.

If that's you — welcome. You're in the right place.

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WHY IT MATTERS

We're independent. Still. No parent company, no trend forecasts, no algorithm telling us what to make next. If it doesn't feel right, it doesn't get made.

100% cotton. No polyester. No blends. No hollow sustainability speech — just straight talk about what we make and how we make it.

Deadpan with a pulse. — Bart & Alicja