About Us
VIRI COTTON
We started Viri because we couldn't find a tee we actually wanted to wear.
Not the mass-produced stuff. Not the algorithm-approved graphics. Not the thing you spot on three other people before lunch. We wanted wearable art — original designs with a point of view, printed on cotton worth keeping.
Nobody was making it. So we did.
WHO WE ARE
Bart and Alicja started Viri Cotton in 2024. The plan was modest: make the tees we wanted to wear and quietly hope somebody else wanted them too. That part worked.
These days it's a small crew. Still no boardroom, still nobody in a meeting deciding what "the consumer" is feeling this season.
Every design is original and made in-house — existential animals, surreal moments, dark humour with a soft centre. If it doesn't make one of us laugh in an empty room, it doesn't get printed.
Nothing sits in a warehouse, because there isn't one. Your tee gets printed after you order it. That takes a few days longer than the fast-fashion machine, and we have made our peace with that.
WHO THIS IS FOR
Not everyone. Deliberately.
Viri is for the people who notice what everyone else walks past. Who'd rather start a conversation than blend into one. Who buy art and happen to wear it.
If that's you — welcome. If it isn't, there is a whole world of plain grey tees out there and we wish you every happiness in it.
WHY IT MATTERS
We're independent. No parent company, no investors, no trend forecast telling us what's coming. If it doesn't feel right, it doesn't get made — an expensive principle, and one we intend to keep.
Cotton, printed properly, built to survive the wash. No hollow sustainability speech, no founder's journey, no mission statement written by a consultant. Just straight talk about what we make and how we make it.
Deadpan with a pulse. — Bart & Alicja
