About Us

Viri Cotton is a small, family-owned company nestled in the heart of the United Kingdom. We operate on the belief that every individual has the power to effect change through their daily choices. This conviction inspired us to establish a brand that does more than sell clothes; we've committed ourselves to using environmentally friendly materials, partnering with businesses that uphold our stringent ethical standards, and prioritizing the needs of our customers.

Our commitment goes beyond mere products to embody a philosophy of responsibility and proactive change. By selecting only partners whose practices align with our values and focusing on the needs of our customers, we are dedicated to fostering a sustainable future. Join us in making a difference—one choice, one garment at a time.